Rooted in Who We Are.

The journey to a brand that reflects the heart of HPM.

For more than a century, HPM has grown with Hawai‘i. From a small mill in Hilo to one of the state’s largest local, 100% employee-owned companies, our story has been shaped by the families, businesses, and communities we serve. While much has changed over the years, the principles that ground us have endured.

Our purpose is simple:

We Make Lives Better.

At HPM, we value every voice, care for each other, and build meaningful futures together.

That purpose comes to life through the people of HPM. Across our stores, offices, job sites, and support teams, generations of owner-employees have helped shape the company we are today. They are the ones who answer the calls, solve the problems, lend a hand, and go the extra mile for customers and coworkers alike.

More than anything else, this rebrand is a reflection of them—the heart, character, and commitment they bring to work every day. Because while logos may change and businesses may evolve, it is our people who continue to define what HPM stands for.

Growing with Hawai‘i.

As HPM grew, so did the ways we serve Hawai‘i. What began as a single company evolved into a family of businesses spanning building supply, homes, design, paint, technology, and more.

But growth brought a new challenge. How do you expand without losing the qualities that made people trust you in the first place?

Over time, the connections between our businesses became less clear. Customers didn’t always realize which companies were part of HPM, and the trust built in one area didn’t always carry into another. While each business was strong in its own right, the full strength of HPM wasn’t always visible.

We saw an opportunity to bring everything together under a more unified brand system—one that reflects the breadth of what HPM offers while staying true to the values that have guided us from the beginning.

This wasn’t about changing who we are. It was about helping people see the full strength of HPM.

Every Voice Matters.

Before a single logo was drawn or a color was chosen, we took a step back and listened.

We revisited our origin story, learning from the perseverance of founder Kametaro Fujimoto and the generations that followed.

We spoke with owner-employees, leaders, and customers. We asked simple but important questions:

• What makes HPM different?
• What are you most proud of?
• Where is the company going?
• What should never change?

The answers weren’t found in a boardroom.

They came from the people who live the HPM story every day.

We heard about owners who look out for one another and who lead with integrity, and customers who trust HPM because of the relationships built over time.

This wasn’t an exercise in creating a new identity.

It was an effort to understand, and honor, the one that already existed.

What Endures.

As we listened, one truth became impossible to ignore: The true strength of HPM was never just in the products we provide. It’s in the people who provide them.

No matter who we spoke to, the same themes surfaced again and again:

• Dependable
• Caring
• Trustworthy
• Local
• Family
• Genuine
  

But behind those words were stories.

Stories of coworkers stepping in to help one another. Of leaders who did the right thing even when it was difficult. Of teams that go the extra mile because they genuinely care about the people they serve. Of customers who return year after year because they know they’ll be treated like family, not numbers.

What we discovered was that HPM’s impact reaches far beyond the jobsite. Every home built, every business supported, and every community strengthened creates a ripple effect that touches lives in meaningful ways.

In many ways, that’s what “Build Better. Live Better.” has always meant.

We are a company built on heart—one that helps people create homes, strengthen communities, and make lives better.

Those enduring truths became the foundation for everything that followed.

Born of Heart and Home.

A brand isn't what we sell. It's how we make people feel.

That belief guided every decision behind the reimagined HPM logo.

Simple, bold, and enduring, the logo reflects the qualities that have defined HPM for generations: integrity, dependability, and care. At its center is a home embedded within the letter "P”—a reminder that behind every product, service, and solution is something deeply personal: a family, a future, and a place to belong.

The new Hilo Green color draws inspiration from the deep greens of old-growth forests. It speaks to roots that run deep and the quiet strength that comes from being connected to place.

While our look has evolved, the values that guide us have not.

Heart. Character. Growth.

Heart in the way we care deeply about people, support one another, and show up like family.

Character in the way we do what’s right, honor our word, and earn trust through our actions.

Growth in the way we keep learning, embrace change, and build opportunity for the future.

This new look isn’t a reinvention. It’s a clearer representation of who we’ve always been.

One Family. Many Expressions.

At the core of the new system is a shared HPM identity. The HPM mark serves as a common thread, connecting every company to the values, legacy, and local roots that have guided HPM for more than a century.

Within that shared foundation, each sub-brand is given the freedom to express its own personality and purpose.

Together, these brands create a system that is both unified and flexible—allowing each business to serve its audience in a distinct way while remaining unmistakably HPM.

The Story Continues.

For more than a century, HPM has been about people helping people.

That was true when Kametaro Fujimoto founded the company. It was true through tsunamis, recessions and times of growth. And it's true today.

This rebrand doesn’t change that story. It simply gives us a stronger way to tell it.

As we look to the future, we remain committed to the same purpose that has guided us from the beginning.

Making lives better for our owner-employees, customers, and our communities.

The look may be new.

The heart remains the same.