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Benjamin Moore Natura® Now Certified asthma & allergy friendly™

Benjamin Moore’s most environmentally friendly paint and “Product of the Year,” Natura®, has just earned the asthma and allergy friendly™ Certification by the Asthma and Allergy Foundation of America (AAFA).

In 2006, the AAFA, the leading national nonprofit organization that services those with asthma and allergies, teamed up with Allergy Standards Limited (ASL), an international physician-led certification company, to create a program to test and identify consumer products that are more suitable for people with asthma and allergies.*


Benjamin Moore’s Natura paint earned the certification with low order, zero emissions and zero volatile organic compounds (VOCs).** Natura also follows Ben Moore’s Green Promise®, which was created for their products to be eco-friendly and environmentally friendly to exceed the strictest industry standards.

HPM has been represented Benjamin Moore products for over 60 years. The Natura paint series is available in-stock at Big Island HPM stores (Natura Waterborne Interior Paint – Flat Finish is available for special order). Visit your Big Island HPM store to learn more about Benjamin Moore Paints.

Source: Asthma & Allergy Foundation of America
Source: Benjamin Moore; Zero VOC according to EPA Method 24. No VOC emissions detected according to CDPH/EHLB/standard method v1.1. 2010.

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